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Hill McGlynn & Associates
Corporate Advertising Campaign

2006 was a very big year for Hill McGlynn as they celebrated their 30th anniversary in business. With the company going from strength to strength and the roll-out of their new corporate branding - an eclectic blend of blue and black, along with their 'seal' promoting their 30th anniversary, SAC designed an ad campaign using the 'Unique' theme.

Our aim was to extol a highly positive message to existing clients and candidates, but to also attract other stakeholders in the widest form who may not be familiar with ALL the services/areas of expertise provided by Hill McGlynn.

Hill McGlynn's uniqueness and incredible success is evident throughout the whole of this ad campaign through our choice of strong headlines and body copy. And to further endorse this, we chose images for their uniqueness too.

The result...

Click on thumbnails for enlargements:


This campaign won 'Best Recruitment Ad Campaign - London & South East Recruitment Awards 2006'.

What did the client say?

"Since its inception at the beginning of the year, we have seen a month on month increase in candidates' traffic to our website, www.hillmcglynn.com with an average of 13% increase in candidate applications since we launched this campaign. The new designs have also caught the eye of our clients and this has increased our ability in selling joint branded advertising and open days; based on the strength and uniqueness of the advertising and branding which we can offer as part of the recruitment package. 2006 has seen Hill McGlynn win several key preferred supplier partnerships with major clients and the corporate advertisements were an integral part in the tender process. We have successfully utilised the designs to enhance further marketing projects such as website design, mailshots and e-shots. This has ensured that the branding and positioning of the Hill McGlynn name has been cohesive throughout the business.

I would like to thank the Sowerby team for continually coming up with stunning designs which set us out from the rest of the competition."

Penny Glazzard, Marketing Manager