AMEC Group

Website Consultancy

This is one of those dream projects where clients not only recognise Sowerby’s expertise as a specialist advertising and creative design agency, but where we are also valued for our supreme digital excellence and knowledge. Sowerby’s history in working closely with AMEC’s Corporate, Natural Resources and Power and Process teams made Sowerby Advertising and the Sowerby.n2 digital team the ideal choice to work alongside AMEC’s designers and developers as the appointed Digital Consultants.  

With a broad knowledge of AMEC’s global operations and business sectors and services, and fully equipped with long-term relationship building throughout the AMEC team, we wrote the careers site in a new Tone of Voice. A Tone of Voice reflecting the new AMEC. An AMEC that is recognised for its provision of high value consultancy, engineering, and project management services to the world's energy, power and process industries, where the organisation designs, delivers and maintains some of the most complex assets in the world, as well as providing localised, small scale consultancy to meet the needs of regional clients.

Already an established global player, our brief was to also extol AMEC as an Employer of Choice and an organisation offering fantastic opportunities, not only throughout the UK but further afield. An AMEC where candidates can have a career, not just a job. Where candidates have a real choice of where they want to work. Onshore or Offshore. In the UK, other parts of Europe, or in America, Canada, Africa, Asia and the Middle East.

Then things got even better. The Sowerby.n2 team was approached to deliver a project proposal undertaking the full Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) of the site – for both corporate and careers. This is now an ongoing project where we engage with teams around the world to ensure their businesses and operations are being recognised, their projects promoted, and their key vacancies optimised through the major search engines.  

So what does the future hold? Well, in the absence of a crystal ball, the Sowerby team see this as an exciting, long-term project, where we are constantly imparting digital knowledge and expertise  to a great company employing a great team of people.

The result

What did the client say?

“Sue, Stuart, Rich and the team are a pleasure to work with.  They are a great bunch of people who really know their stuff and they've brought a whole new dimension to our careers site redesign project.  They have suggested improvements we would never have thought of, particularly around how to make our careers site work really well for us.  It has been a very informative and enjoyable learning experience for me and, although still a novice in comparison to the tremendous expertise of the Sowerby guys, I now fully appreciate not only the importance of a well branded, well executed careers site, but also the value of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).  I look forward to building even further on my own knowledge and also on our relationship with Sowerby's as we continue to work together on AMEC's ongoing web projects.”

Angela Bradley, Head of HR and Development