Creative Design, Digital & Marketing Blog
We've cut our teeth on building brands for years. The aim of our blog is to connect with like-minded people - to share our passion, knowledge and experience as well as promote the vast range of services we offer in design, print, branding, digital, marketing, PR, social media and event management.
All Blogs
How well is your website performing for you?
- Blog
- April 25, 2013
Are you concerned you are losing sales? Does your website lack that creative edge? Is your website search engine friendly? Is your website performing to best practice?
These are some simple questions you may be already asking yourself – but where d...
10 things that will get on your bosses nerves!
- Blog
- March 1, 2013
One of the best ways to ensure your day-to-day work life is pleasant and your career remains intact, is to stay on good terms with your boss. Simple hey? You'd be surprised!
There are certain qualities that no boss likes. Laziness, lack of motivation...
How to identify the right ‘recruitment advertising’ agency?
- Blog
- February 20, 2013
There are so many creative agencies out there who proclaim to understand how recruitment advertising works – but do they?
Here are some questions you may like to ask when appointing your next partner. Why would we put this together? Because we unde...
We believe in "giving a kid a chance..."
- Blog
- February 27, 2012
- Sowerby Group
Which is why on Wednesday 22nd February, Sue Sowerby, Nicola Wisbey and our work experience student went to West Hatch High School in Chigwell to conduct mock interviews with year 11, 12 and 13 pupils. We went along to support the preparation of the ...
Does size really matter?
- Blog
- February 20, 2012
- Sowerby Group
And we’re talking about agencies of course!
Many clients believe the bigger the agency – the better! A larger team to work with. More ideas. More awards. More creative. More services. But in reality – it doesn’t always work that way.
In fact,...
Briefing your creative design/web agency
- Blog
- December 6, 2011
An agency can be only as good as the brief you give… Here are our tips for providing briefs.Brochure DesignStep 1 – The brief You need to tell us as much as you possibly can when briefing. Preferably written briefs, however
What do you want your ...
Social Media
- Blog
- December 6, 2011
10 ways Social Media can help your business
Social Media has changed the rules of marketing. With messages being communicated to millions of people in just the click of a button, businesses must adapt or risk being left behind. So, how can you use th...
Employer Branding, Employer Value Proposition (EVP)
- Blog
- December 6, 2011
Facts about Brand Perception
Reputation is a result of branding
Brand image (employer branding) is about how the company wants stakeholders to perceive them
Brand perception (employer branding) is how end users really do see them
Employer branding i...
Brand Identity & Awareness
- Blog
- December 6, 2011
What makes a good brand?
A good brand starts off with a good name. Without a name – there is no brand. Is there a meaning to your company name? Do you want one? Is your name suitable for the market you are going to operate within or are operating w...
Advertising
- Blog
- December 6, 2011
- Sowerby Group
Do you know the real benefits of using an ad agency? If not, you could be missing out!
An advertising agency, such as Sowerby, acts as a central point for placing all your advertising needs - local, regional, national, international, newspaper, trade...
Our blog
- Blog
- October 7, 2011
- Sowerby Group
So, we work on websites and provide Blog facilities for many clients - so we thought it would be worthwhile doing the same for us too. Welcome to the Sowerby Blog.
The main aim for our blog is pretty simple.
1. To share key information with you.
2. T...