An interview with Nicola by the CapitalSpace PR agency

The CapitalSpace PR agency were keen to find out more about Sowerby and the latest project ‘Herd About MK’ they were undertaking on behalf of the Milton Keynes Business Centre. Here’s what they asked our Director of Marketing, Nicola Wisbey.

What do you do for a living? How did you get started in your industry or field? What makes you different from your competition?

My name is Nicola Wisbey and I am Director of Marketing for The Sowerby Group Limited, a full service creative and digital agency based within the Harlow CapitalSpace premises. I have been with the company for 17 years and my role is extremely varied. I manage the internal teams as well as large client projects covering the entire marketing mix – design, print, digital, branding, large format print, events, marketing & pr, social media and more. The personal, one to one service we provide to each and every client (UK and internationally) is our biggest selling point. Yes we ‘wow’ our clients with our creativity too, but the dedication, loyalty and attention to detail we provide is enjoyed by every single Sowerby client. People buy into people – and we’re extremely proud of our team.

When did you move into CapitalSpace business accommodation? Why did you choose this CapitalSpace location? What facilities were important to you? (E.g. location, parking, fully serviced, connectivity, ability to scale up/down, meeting rooms, opportunity to market to other companies on the site, centre staff)

We moved into the Harlow Business Centre in May 2011. We were looking for an easy in/easy out facility, where we could move around and grow / decrease the team as the market dictates. Parking was extremely important as was the friendliness of the Centre team. We provide our customers with exceptional customer service, so it was extremely important for us to receive the kind of service back.

What has your experience been as a CapitalSpace customer?

The CapitalSpace team here in Harlow has been extremely polite, friendly and accommodating to our business. We have met lots of tenants on site and managed to ‘do business’ with our neighbours as well as the CapitalSpace team. Which is why we are working on the extremely exciting, Herd About MK campaign where we will be branding a life sized concrete cow for the Milton Keynes Business Centre to mark Milton Keynes’ 50th Anniversary. Not many creative agencies can say they have done that!

It’s a challenging project, which requires lots of research, creative brainstorming and exceptional attention to detail. We met with the Milton Keynes Business team to discuss the brief in detail and have put some creative concepts forward for consideration. The whole aim is to create awareness of the Business Centre which falls on the outskirts of the town itself as a business hub where businesses can really take off. Especially with the flexibility that the CapitalSpace brand offers to all types of business owners. We cannot give away too much at this stage, but we are certain this campaign will put the Milton Keynes Business Centre on the map! The cow will be placed in and around Milton Keynes at various locations throughout 2017 and will feature at parades, networking events and more. We’re not just creating a branded cow, but an entire campaign that will feature across all social media platforms, various marketing and other channels.

Further information on the Herd About MK campaign can be found here: http://herdaboutmk.co.uk/