Today the team at Sowerby get to start on a very exciting project – the design and creative concepts for branding a life sized cow… Holy cow… yes, you herd that right! Sorry, excuse the pun!
This limited edition concrete cow will be branded, painted and decorated (amongst 49 others) on behalf of our client Capital Space who have business centres across the UK including one in Milton Keynes. This is to celebrate Milton Keynes 50th anniversary this year.
The Herd About MK initiative is set to be one of the biggest art projects Milton Keynes has seen; 50 life-sized cows, vibrantly decorated at different locations in MK! This presents lots of branding opportunities for our client who is a main sponsor amongst other organisations including: Red Bull, Taylor Wimpey, Rightmove, PwC, SMC, Santander and MirrorOutlet to name a few.
Nicola Wisbey, Project Manager here at Sowerby said “As a full service creative and digital agency, we never know what is coming into the agency next. And when we were asked to quote for this exciting project, we couldn’t help but get a little excited. We started with a kick off briefing meeting with the client and Herd About MK organisers last week in Milton Keynes, as not only is it good for us to discuss a creative brief in person, but it’s also important for us to see the set up, location of the premises, meet the team and fact find as much as possible. This is certainly a project that’s going to be challenging as the message / concept needs to be simple, yet impactive and creative as well as provide the strong message that our client wants to portray. The team are really excited about this project and we cannot wait to see the end result.”
Find out more about the Herd About MK campaign here: www.herdaboutmk.co.uk