“LET’S SHOW PEOPLE WHAT ACTUALLY HAPPENS INSIDE A HANGAR”
The Diamond Hangar is an aviation hub home to a number of organisations operating within the industry. Based at London Stansted Airport, the building is unique and extremely impressive in terms of its offering. Take a peek yourself at www.diamondhangar.com – you’ll see what we mean.
STATIONERY, BROCHURE, EXHIBITION STAND, WEBSITE, SIGNAGE…
These were all on the list of requirements. Trevor at the Diamond Hangar appointed Sowerby having met us through a chance meeting. He was blown away by our infectious personalities, passion for communications and the wide range of services we as a company have to offer. We just hit it off and the fact that we were right on their doorstep meant a lot too. So Trevor began to arrange the transfer of their new logo via their previous agency!
FIRST STOP – STATIONERY
The team needed to network to gain more businesses to operate within the Hangar. The daily running cost of the Hangar is huge so this was a top priority. We worked on stationery design templates, using the current logo and colours and voila – here they are! Design and printed via the Sowerby team.
NEXT STOP – WEBSITE
A website design and build project was top priority. The Hangar needed to be online and with a worldwide ‘feel’ too. We met, we discussed and we took a brief in order to help us scope the structure behind the site. The Hangar team wanted something a little different so we opted for Parallax scrolling which is a special scrolling technique used and where background images move by the camera, and slower than foreground images.
Not an awful lot of content was required, after all the Diamond Hangar is a building – but key information such as contact, about the Hangar, images and floor plans were highlighted. In addition were the companies who operate within the Hangar.
NOW ONTO THE BROCHURE
OK, so we had a website, we had the stationery – but now we needed to design and print a brochure for the team to hand out at meetings. Images are the main attraction to the Hangar. It’s a building and they needed to tell a story. The Sowerby team worked on the concept to keep inline with the website for brand consistency purposes. The brand for the Diamond Hangar was now taking shape.
With little content, we opted for a gatefold design to promote what the Hangar has to offer. High on imagery, less on wording – it’s simple, yet effective. We also produced this on a soft laminate stock, giving the brochure a nice touch and feel.
TAKING THE BRAND TO THE 4 CORNERS
The next stop was to take the brand bigger – signage for the 4 corners of the Hangar. Let’s just say it was pretty nippy and windy at that height completing the site survey! Hairstyles took on a style of their own!
It was important to check the current fixings, along with electrical requirements so the team went to great heights to ensure that the quote put forward was as accurate as possible. Upon sign off, it was a pretty simple process. Printing the logo on 11m x 4m banners and arranging labour to install them with new Kadar systems. Weather permitting of course.
We thoroughly enjoyed this signage project and also completed entrance signs on fabricated aluminium trays backed with opal acrylic.