Have you ‘Herd About MK’?
Well our client, Capital Space did and their Milton Keynes Business Centre signed up to sponsor this widely known event taking place to celebrate Milton Keynes 50th Anniversary in 2017. As part of their sponsorship, they received a real life sized concrete cow, yes you heard that right… to brand as their own – and this is where Sowerby got involved.
Holy cow this is a bit of a different
It’s not every day that a creative agency like Sowerby receives a request to brand a real life sized cow. Challenging, you could say that, but of course we’re always up for a challenge. With rough budgets accepted, we were ready to get our creative juices flowing and boy, this cow was the top of conversation for weeks!
Mooving on – kick off meeting!
Nicola and Sue met with the Capital Space’s General Manager and MK Business Centre Manager to discuss the project in detail. This included discussing some initial ideas. It was good for us to see the surroundings of the Business Centre in person and ensure we kept everyone happy with what we were about to produce. We like nothing better than to take a brief in person as you get to know each individual a bit more to understand their likes and dislikes.
Whilst at Milton Keynes, the organisers of Herd About MK also attended the meeting where we discussed the sponsorship package in detail. It was important for us to fact find as much as possible so in normal Sowerby style, we asked lots of questions including aims, goals, strengths, weaknesses, key dates, other sponsors, the brand, deadlines, location of cows, opening ceremony and more!
And in the back of the large van, there stood a cow! Yes, we were branding one!
Back to Essex – time to get creative
On our return to Essex Nicola headed up the project alongside Pav, one of our graphic designers, to prepare a range of concepts to put forward. For us, it was about putting Capital Space on the map amongst some very well known brands such as Red Bull, PwC, rightmove, Santander, Taylor Wimpey, Bosch and more. We also needed to showcase the range of services that Capital Space as a business has to offer.
Having put a range of concepts forward, the ‘Space Cow’ concept was a clear front winner so it was time to make this concept work.
It needed to be simple, yet effective. It needed to attract people to find out more, to connect with the B2B community mainly, but also to allow people to know that Capital Space were in the Milton Keynes space.
Concept chosen, time to get printing!
Whilst we have a number of preferred print suppliers, we knew this project was most suitable for Dan and his team at Advanced Digital Graphics. For the past 10+ years we have worked with them. Every project is treated as priority and they go the extra mile when it comes to advice, guidance and perfection. This was no different for our cow and whilst it was challenging to wrap the vinyls, and a big job to make the acrylic helmet fit – it came out 100%
“We need a stand for the World Travel Market Exhibition”
CHR Travel contacted us mid August 2014 requiring the design & print of an exhibition stand for the World Travel Market taking place that November. For us, we like to meet a client so the fact that they were right on our doorstep, based in Takeley near Stansted Airport, Essex, meant that we could arrange a quick visit to say “hi” and discuss the requirements in detail.
BUDGET IS KEY
CHR Travel had recently undergone a rebrand so costs for this project were key. When exhibiting at any exhibition, it can be a costly exercise. You have the stand package to consider, graphics, print, staffing, promotional giveaways and of course travel expenses too. And sometimes overnight accommodation.
Having reviewed the plan of the stand that CHR Travel had signed up to, we recommended the print of 5 x shell clad graphics, which would mount the shell system. This was the most cost effective way for the team and when costs were approved, we cracked on to design stage. We even travelled to London on Sunday 2nd November to install the graphics giving them peace of mind knowing that when they arrived on Monday morning everything was perfect with their stand.
BRANDING IS EXTREMELY IMPORTANT
We kept the design of the brand on a par with other marketing material for brand consistency purposes. When designing for exhibition stands, we consider a number of factors. Graphics, message and call to action. Whilst you have a large area, you actually have to keep the messaging short and to the point. People walk pass your stand and you have limited time to entice them into your area.
You also have to be mindful that people come into your space from all different directions, so no matter which way they turn, we wanted them to see the CHR Travel brand.
HOW ABOUT SOME SHOPPER BAGS?
When we present ideas to a client, we like to go above and beyond. Which is why, on this occasion, we also recommended some shopper bags for CHR Travel to give away on the day. What better sight than to see visitors walking around with a CHR Travel bag full of goodies.
We were extremely pleased when they were given the green light. And here they are.