Sowerby work on Radio Campaign for Essex County Council

Everyone knows that Sowerby is the place to go when it comes to recruitment marketing! And we were pleased to be given a radio campaign project for Essex County Council who are looking to attract a number of carers to join various companies within the county.

Running on Heart FM across 3 transmitters to attract people to open days in Basildon and Chelmsford, we’re giving our readers the chance to listen to the commercial:

Sowerby project managed the entire radio campaign for our client including negotiating and purchasing media space, through to working with Heart FM on relevant time slots, working with the creatives on scripts, music and voiceovers and finalising the end piece all within a tight timeframe and budget.

We’re really pleased with this campaign and it’s been a pleasure working with the Essex County Council team. We wish them the best of luck in finding their ideal candidates.