Our Story

how it all began….

Back in April 1992, with a strong background in Public Affairs and an exciting few years spent working at various London based and international advertising agencies, Sue Sowerby saw a gap in the recruitment & communications market and decided to take the plunge by setting up her very own ad agency.

From day one, Sue made a firm commitment to ensure each and every one of her 29 clients felt valued and to make sure they received the service and respect they deserved.

It wasn’t the best timing to be honest – the UK was in the midst of a recession – but, with huge determination and a good number of loyal clients Sue had been working with by that time, The Sowerby Group was born. And seven months later, so was her baby boy Ben! This new business had to work – didn’t it?

Fortunately, the risk paid off. Over 30 years on, we still have some of those original clients on board – massive testimony to our strength in such a competitive industry. We’re pretty sure there can’t be many female-owned, independent agencies operating throughout the UK whose businesses have stood such a test of time – and we remain independent and proud.

Most of our business comes from recommendation and referral. We are regularly viewed as an extension of our clients’ own internal marketing, digital and HR teams. Today, and every day, we remain determined to impress our clients with great ideas, digital strategies and award-winning, creative design work, while remaining focused on providing exceptional customer service and a quality product – all to suitable timescales and budgets of course.

If you’d like an informal chat about how we could help you with your recruitment, digital, creative or marketing needs, please message us through our Contact Page and we’ll get right back to you.

Meet the team


Managing Director

Not the usual MD in the sense that every day you’ll find Sue working ‘in the business’ being extremely ‘hands-on’ when it comes to account / client relationship management. Sue works with key clients providing advertising, copywriting, search and consultancy services helping to build and develop brands especially when it comes to employee branding. A massive social media fan, LinkedIn…


Director of Finance

As Director of Finance, Richard  is responsible for every aspect of financial control within the agency with direct liaison with Company Accountants and Sylvia our Accounts Controller. Outside of work, you’ll find Richard either at Essex County Cricket or at home watching the cricket – driving his family mad! Richard is actually semi-retired, but also finds time to volunteer as…


media and communications

With more than two decades of top-line experience in broadcasting, television production, and wider media and communications, Diana Binks is a highly respected media professional. Organised, knowledgeable, and experienced working within highly pressurised and competitive environments, Diana brings a full understanding of the demands associated with and high standards expected by clients.


Graphic Designer

Pav discovered his career at Sowerby in January 2016 having worked both agency and client side. He impressed us so much with his creativity from day one. A real branding and print design expert, you’ll find Pav thinking and creating from the moment he arrives in the office until home time. He really is an all-rounder and tackles any design…


All things digital

When it comes to digital, Ricky knows his stuff! A real expert when it comes to scoping and SEO of new website projects (CMS, ecommerce and bespoke). Ricky is also a highly talented digital designer! Not all designers know how to design for online, but Rick certainly does and this is evident when how he approaches each and every new…



Front-end, back-end, Ian knows his stuff when it comes to website build and development projects. Ian will wow you with his customisation skills and is always keen to showcase new ways of bringing a website to life. That’s of course without compromising on quality and ease of updating the website, Working through an associate arrangement, Ian will often be developing…


Accounts Controller

If you want to check on any invoice / accounts queries – Sylv is your lady. Though working part-time she packs a lots into the days she is in the office. Sylv is tasked with checking all invoices, balancing the books, organising the payment run, VAT returns and pretty much everything accounts related. Sylvia is a massive Manchester United fan…