What is a brand?

Very often we are asked – what is a good brand? Is it your logo? It goes a bit deeper than that as a brand identity is your overall ‘look’. It is the way you communicate your people, your business, your service and / or your product (s) to the outside world. It should reflect on how you want others to perceive you and when it comes to building a good quality brand that’s fit for purpose – you should always rely on industry experts such as Sowerby.