Media Planning / Buying – the benefits of using Sowerby

Make us your creative choice for all your advertising needs and you will not be disappointed. Advertising is right up our street. We have years of experience in this arena. You may have heard the saying ‘not all advertising works’. We appreciate that and will not try to tell you any different. But what we will guarantee is that with our media buying skills and advertising/marketing expertise, we will come up with the right choice for you and your company.

Local, national, trade, international and online media, radio, recruitment, graduate, themed / campaign, TV, cinema, train, tube, outdoor, graduate – you name the advertising brief – we can help!

Registered agencies like Sowerby receive agency commission from the media – not you, the client. If you were to place your advertising direct with the media it would cost you exactly the same as if you were to book through us. But agencies can provide a lot more as part of their service and as part of the Sowerby experience, below are the extra services we will provide:

Free account management – your account will be handled by advertising experts. You will be given a ‘Sowerby team’ who will work solely on your account. The team will get to know you, your brand and your full requirements. We also operate a ‘no voicemail’ policy so there will always be someone you can talk to regarding your advertising account.

Free media advice – we have been buying media space for years and have the knowledge and expertise to know exactly where best to place your adverts. We also have access to a comprehensive media database in the UK and overseas which will free your time up in researching publications through the likes of Google!

Competitive copywriting of advertisements – if you place your ad bookings through Sowerby, we will prepare your copy at an extremely competitive cost. With a team of qualified copywriters on board, we know how to attract attention and capture your audience through creative copywriting – online and offline.

One invoice at the end of the month – outlining all of your transactions. This means less paperwork and less frustration for you when it comes to checking numerous invoices that land on your desk from all different publications.

Competitive design of advertisements – with an in-house studio team, we are well equipped to provide graphic design services to you at very competitive rates. Our team will work to guidelines if required or create ‘wow’ factor campaigns for you. This will give you the chance to see your advertisement in all its glory and upon approval, we will transmit the artwork directly to the press so that you don’t have to.

Negotiation – as we purchase media space on a daily basis, we are in a better position to negotiate rates with the media. This will then be passed back on to you, the client, making further savings. 

Offers/features and incentives – we are in constant contact with the media and receive regular offers, news on features and incentives. If we feel that one of these may be relevant to your business, we will provide the details.

Less sales calls – How many calls a day do you receive from the media? Wouldn’t you like to know that you could say “contact my agency Sowerby?” We will gladly handle the calls on your behalf.

Fast turnaround – we operate a fast turnaround policy.