Nationwide Security is a well-established company with over 25 years of experience in the security business. Their aim has always been to be a leading and trusted provider of integrated security services, available 24 hours a day, 7 days a week, 365 days a year for both security personnel and clients.
The client wanted to ensure that they kept as much from the existing logotype, not losing too much of their already well-established brand. Respecting their wishes, we decided to improve the letterspacing as well as the size and enhanced existing colours to make it more visually pleasing to the eye. The main change was to add the crest/shield to the logotype to promote ‘protection’. Altogether, the new logo gained a stronger look and overall message which enhanced the visual communication of the brand.
- logo refresh
- brand identity
- website design
- brand guidelines
Simplicity and a strong look were key to the online part of the Nationwide Security rebranding. Whilst building their online presence, we focused on a bold look with minimalistic navigation keeping it user-friendly as a top priority. The new graphical elements allowed us to build a visually integrated online presence.